Privacy Policy

Last Updated: March 4, 2026

1. Your Privacy Matters

This Privacy Policy explains how Water Softener America, operated by Water Softener America LLC, collects, uses, and shares personal information through watersofteneramerica.com, product inquiries, water tests, purchases, installation bookings, and customer support.

2. Information We Collect

We collect information you provide when you contact us, request a quote, complete a water questionnaire, purchase a system, or book a service. This may include:

  • Your name, email address, phone number, and billing or service address.
  • Your water source, household or business requirements, system details, and information you share about your water.
  • Order details, payment status, appointment records, and customer support messages.
  • Your communication preferences and records of consent.

When you use our website, cookies and similar tools may collect your IP address, browser and device details, pages visited, and interactions with forms. Payment providers process payment details under their own privacy and security practices.

3. How We Use Your Information

We use relevant information to respond to questions, recommend equipment, prepare quotes, process orders, coordinate installation, provide support, and maintain service records. We also use it to operate and protect the website, improve our services, and meet legal obligations.

We send promotional communications according to your preferences and the consent required by applicable law. Requesting service does not automatically subscribe you to marketing texts.

4. Who We Share Information With

Cookies help the website function, remember preferences, and, where enabled, measure usage or support advertising. You can adjust browser settings and use the controls described on our Your Privacy Choices page. Blocking necessary cookies may affect forms or checkout.

We do not sell or share your personal information for marketing purposes.

Limited information may be shared with trusted subcontractors only for operational support, including:

Service installation or delivery coordination

Customer service support

Platform providers such as GoHighLevel (GHL) to process messages securely

We never share text messaging originator opt-in data or consent information with any third parties for any purpose outside operational support.

5. Communication Preferences

You can unsubscribe from promotional emails using the link in the message. If you have opted into our text messaging program, reply STOP to unsubscribe or HELP for assistance. Message frequency varies, and message and data rates may apply. Marketing consent is not a condition of purchase.

Opting out of promotional messages does not prevent communications needed to handle an active order, service request, or legal obligation through an appropriate channel.

6. Security and Retention

We use reasonable safeguards to protect personal information. No website, storage system, or transmission method is completely secure.

We retain information for as long as reasonably needed for the purposes described here, including service records, legal requirements, dispute resolution, and consent records. Retention periods depend on the information and the reason it is held.

7. Your Privacy Rights

Depending on where you live and which laws apply to our business, you may request access to, correction of, deletion of, or a portable copy of your personal information. You may also have rights to opt out of sale, targeted advertising, or certain profiling.

Contact us by email or phone below. We may verify your identity or an authorized agent’s authority before handling a request. We will respond within the applicable legal time limit and explain any permitted extension or denial.

If applicable law gives you an appeal right, reply to our decision or email us with “Privacy Appeal” in the subject. We will explain the outcome and available complaint channels. We will not unlawfully discriminate against you for exercising your rights.

8. Children and Third-Party Websites

Our website is intended for adults seeking water treatment products or services. It is not directed to children under 13. Contact us if you believe a child has provided personal information.

Other websites linked from ours operate under their own policies. Please review them before submitting information.

9. Changes to This Policy

We may update this policy when our practices or requirements change. The date above identifies the latest version. We will provide additional notice where required.

10. Contact Us

Water Softener America

Operated by: Water Softener America LLC

Email: hello@watersofteneramerica.com

Phone: 587-400-0991

Mailing address:  1500 N GRANT ST STE R
DENVER, CO 80203

Related page: Your Privacy Choices